digital solutions.
Turn the internet into a conversation. Grow Your Online Presence.
Our Services.
Website Design
We design well optimised and responsive websites that help boost revenue, establishes consistent brand identity and drive engaging customer experiences. We also provide website audits to ensure your site is always performing at it’s best.
Content Marketing
Content is the vehicle that drives inbound marketing and therefore, we assist in building engaging integrated content strategies that will drive inbound traffic and leads.
Social Media Marketing
Drive the conversation by building engaging social media campaigns. At Rolland Digital our social media campaigns are geared to connect and build consumer trust.
Search Engine Optimization
Potential customers need to engage with your business through your website and therefore, your site needs to be highly searchable. Our tailored SEO strategies build plan of actions that will help your business climb up the rankings.
Pay Per Click Marketing
Our PPC specialists run optimised Google Adwords and paid media campaigns that provide audience targeting, drive higher quality traffic and lead conversion to your site.
Digital Marketing Strategy
We develop tailored digital marketing strategy aimed at helping you achieve your business goals by generating quality leads and building brand awareness.
Frequently Asked Questions.
At surface level, digital marketing also known as online marketing refers to a set of marketing activities that are communicated to potential customers through online platforms/devices such as websites, search engines like Google, social media, online video, email and mobile apps.
Successful Digital Marketing often relies on an integrated approach where multiple platforms are used to convey a brands message.
Ever heard the phrase “No one ever looks at the second page on Google”? Well Search Engine Optimization (SEO) aims to get your business/website to rank higher on search engines such as Google and therefore have a better chance of getting traffic to your site.
To accomplish this, we marketers do activities such as enabling content indexing (which allows search engines the ability to “read” what the content on your site is about), keyword research and instilling good link structure on your site (this makes it easier for search engines to crawl your site and find your content)
Pay Per Click advertising in a nutshell, refers to the adverts you often see on at the top of search engine results pages.
Unlike ranking organically on search engines, PPC advertising is not free and usually requires bidding on keywords against your competition which is done by building ad campaigns within PPC models like Google Adwords
In this era consumers’ attention is the new commodity that every business competes for. Content marketing is a tool used to build brand awareness and gain consumer attention through storytelling which subsequently drives customers through the buyer journey as they connect with your business’ messaging. This will ultimately turn them into loyal customers.