Most SMEs are doing marketing – but very few can confidently answer one question:
Is our marketing actually working?
The Marketing Audit & ROI Review is designed to give you a clear, unbiased answer.
This is not a surface-level audit or a report full of generic recommendations. It’s a practical, commercially focused review of how your marketing and sales efforts perform together, and where revenue is being lost, wasted, or under-optimised.
This service is built specifically for South African SMEs who:
If you want more activity, this is not for you.
If you want better outcomes, it is.
At its core, this review answers three critical questions:
We evaluate marketing in context, not in isolation – because leads don’t create revenue, conversion does.
1. Marketing Strategy & Focus
We assess whether your marketing activity aligns with real business objectives or is driven by habit, opinion, or agency recommendations.
2. Messaging & Positioning
We review how clearly your business communicates value and differentiation.
Unclear messaging doesn’t just reduce leads – it attracts the wrong ones.
3. Lead Generation Channels
We examine where leads are coming from and whether those channels are working as expected.
4. Sales & Conversion Process
This is where most revenue is lost.
We assess:
Most SMEs don’t have a traffic problem – they have a conversion problem.
5. Tracking, Reporting & ROI Visibility
We evaluate how well marketing performance is measured and linked to revenue.
If ROI isn’t visible, decision-making becomes expensive.
This is not a checkbox exercise. You receive:
An objective, senior view – not an agency sales pitch
The report is designed to be:
To be clear, this audit is not:
It is an independent, professional assessment intended to give you clarity and control.
After this review, most businesses discover:
You have options.
You can:
There is no obligation – the audit stands on its own.
We are not an agency.
We don’t sell ads, websites, or retainers by default.
Rolland Digital provides fractional marketing leadership focused on ROI, conversion, and accountability. We work with SMEs who want senior input without the cost of a full-time hire.
Our role is to help you make better decisions, not more noise.
If you’re unsure what’s working, what’s wasting money, or what to fix first, this is the right place to start.
Book a Marketing Audit & ROI Review
Strategic insights on how SMEs can improve marketing performance, align sales and marketing, and drive measurable revenue growth.
Learn how a marketing audit helps SMEs grow revenue faster by improving data, lead quality, and conversion performance across marketing and sales.
Struggling with lead quality, unclear ROI, or inconsistent messaging? Discover 10 signs your business may need a marketing audit now.
What is a marketing audit and why does it matter? Learn how SMEs use marketing audits to understand performance, strategy gaps, and growth opportunities.
