Many South African SMEs invest in marketing activity – ads, content, social media, websites, and agencies. Yet revenue growth remains inconsistent because strategy, accountability, and commercial alignment are missing.
At Rolland Digital, our Fractional Chief Marketing Officer (CMO) service bridges that gap, giving you senior strategic leadership to turn activity into measurable results.
A Fractional CMO provides the same strategic oversight as a full-time executive, but at a fraction of the cost – ideal for growing businesses that need direction without the overhead.
A Fractional CMO becomes part of your leadership team, guiding your marketing and growth strategy with commercial focus. We help you:
Align Marketing with Business Objectives
Your marketing should directly support broader revenue goals and long-term business strategy. A Fractional CMO ensures every initiative has a clear purpose and measurable impact.
Develop & Lead Marketing Strategy
We work with your team to create a cohesive plan involving:
Improve Lead Quality and Conversion
Rather than chasing volume, we focus on generating relevant leads, improving follow-up discipline, and connecting sales with marketing to drive conversions.
Build Data-Driven Systems
Measure what matters:
Coach Teams & Manage Agencies
Whether you have an internal team, external partners, or both, a Fractional CMO brings clarity, structure, and direction – so execution is consistent and results-oriented.
Our approach is customised to your business stage and goals, but typically follows these steps:
1. Discovery & Strategic Assessment
We begin with a deep dive into your business goals, current marketing efforts, and performance data – including CRM, campaigns, and sales alignment. This enables us to identify priority areas and biggest opportunities
2. Strategic Blueprint
Together we build a marketing strategy that includes:
3. Implementation Oversight
Your Fractional CMO guides both strategy and execution, ensuring your team and partners implement with consistency and focus.
4. Ongoing Measurement & Optimisation
We establish clear performance reporting and regular checkpoints to refine strategy, allocation of resources, and execution based on real results.
This service is ideal for owner-led and management-driven SMEs that:
Whether you’re scaling operations, launching new offerings, or needing better alignment between sales and marketing, a Fractional CMO brings direction and execution clarity.
Hiring a full-time CMO can be expensive and risky for many SMEs. With a Fractional CMO, you get:
Strategic insights on how SMEs can improve marketing performance, align sales and marketing, and drive measurable revenue growth.
Learn how a marketing audit helps SMEs grow revenue faster by improving data, lead quality, and conversion performance across marketing and sales.
Struggling with lead quality, unclear ROI, or inconsistent messaging? Discover 10 signs your business may need a marketing audit now.
What is a marketing audit and why does it matter? Learn how SMEs use marketing audits to understand performance, strategy gaps, and growth opportunities.
