Social media marketing
Which social media platform should you use for your business and why?
business growth with Social Media.
Like, Share, and Subscribe… Words that have now become prevalent in our Social lives much like how the “selfie” took over a few years ago. Over the years platforms such as TikTok, Facebook, Twitter, LinkedIn and Instagram have become hugely popular platforms for both personal and businesses.
In this blog we are going to look at the different social media platforms and the ability they afford businesses ,large and small, to grow their brand presence and reach.
Social Media Marketing (SMM) is one of the many digital marketing tools that businesses can use as vehicles for their brand campaigns. A well researched and implemented SMM strategy can increase inbound traffic to your site, contribute to higher conversions rates and build brand awareness, resonance, and loyalty with your consumers. Additionally, modern consumers expect businesses to have a social media presence in order to engage with and respond to their queries and concerns.
A relatable example is with the Dove brand, over the years they have been creating unforgettable social media marketing campaigns, at its core they have implemented brand strategy and built their campaigns around their core values of inclusivity, natural beauty, and positive body image. Dove has used the power of social media to reach their target audience and that led to many resonating with their messaging through their brand campaigns.
Here are 3 effective social media platforms for businesses
Naturally common thought would be “Let’s use them all…”, however you’ll often find that some social media platforms are better suited than others for your specific business needs – target audience and the nature of your content should play a big role helping you decide which to focus on
facebook
meta business suite.
Facebook - meta business suite
When discussing social media platforms, Facebook is often top of mind, and for good reason I might add, Facebook is one of the biggest social media platforms globally and was one of the first to provide advertising capabilities to businesses.
With an average of 2.7 billion monthly active users, through sheer numbers alone Facebook can provide businesses with the greatest reach when compared to other platforms. This would be very beneficial if you run a B2C business.
Facebook business (now called Meta Business Suite) also allows us to create sponsored advertisements , which can either be through promoting an existing post from your business page, or by promoting your website or product/service. Facebook Ads places your content on your target audience’s newsfeed, which means your desired audience has a higher chance of interacting with your content.
Furthermore, it allows you to analyse your post/business and ad performance. This helps you see what content was the most relevant, interesting, and useful to your audience. Analytics can also help you in identifying what you need to modify in your social media strategy.
instagram
for business.
Instagram for business
For businesses that rely heavily on a more “show, don’t tell” approach to marketing , Instagram might be better suited for you. The site has over 1 billion users, and services as a great portal for us to share photos and videos with our audience.
Instagram is a valuable tool for building brand identity and an engaged audience. Research has shown that Instagram currently drives more engaged traffic than any other social channel. Due to this high audience engagement, it is seen as the perfect platform for encouraging repeat purchases.
“Your customers become your voice”: Instagram users are constantly creating and sharing posts of their own and with their permission, brands can use their content for their own marketing purposes. This is commonly known as UGC (User Generated Content).
An example of a brand that uses UGC is SamsungMobile SA. They have used their customers’ Instagram photos and videos for their own marketing strategy to promote their brand, while also creating a brand user community where their customers feel like they belong. This reinforces brand resonance and loyalty
Instagram also enables on-platform e-commerce sales, through the “Shop tab” located on the home page. This tab enables customers to make purchases directly through Instagram. Instagram also has a functionality that allows you to add tags to products in your photos with links that include a product description, price, and the ability to “shop now,” which aids in seamlessly converting leads.
LinkedIn
for business.
linkedIn for business
Out of all the platforms provided LinkedIn is perhaps the one that’s best geared for businesses, especially for B2B firms. With over 740 million users in more than 200 countries worldwide, this professional social media networking platform has the power to bring businesses and customers together.
At it’s foundation LinkedIn encourages building a network community with other professionals and businesses alike – many of whom may need your product and services.
linkedIn ads
Is a paid marketing tool that businesses use to promote content through sponsored posts and similar other methods. Linkedin Ads provides an easy way to put your brand in front of the right people as it allows you to carefully select your target audience based on various metrics such as demographics and industries they work in, their role in the business etc. which affords you the ability to speak directly to the key players in a business’ buyer centre (decision maker unit within the business)
linkedIn pulse
Is an online news aggregation feed within LinkedIn designed for members to share self-published content with their audience, this means publishing stories on LinkedIn makes content easier to search for on Google, creating an opportunity for businesses to expand their reach to a wider audience
Selecting the correct social media platform for your business may play a big role in the success of your SMM. It’s important to look at what your business needs, who your target market is, and the various functions that each platform provides before committing your marketing resources. We always advise that it’s wise to focus on one platform before expanding to others, that way your resources and strategy can be purpose built for the chose platform and audience
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