The 4 Types of Content Marketing
What is content marketing? – Content Marketing is best defined as the “Brand Voice”, it is the creation and sharing of online material aimed to engage with an audience. In this digital social world, modern technology has embraced us with numerous ways of interacting and engaging with each other online. Whether we are streaming our favourite show, liking, and sharing posts, or catching up on the latest in current affairs. Statics show that on average we spend over three and a half hours on our phones, daily.
When it comes to content marketing, I personally prefer content that is entertaining and stimulates engagement, such as campaigns done by brands like Nando’s. Tackling current affairs in a light-hearted manner, the brand has the ability to get us thinking about what’s happening in the world around us, while simultaneously thinking about their flame grilled peri peri chicken. By using images, videos, and text in their posts, they were able to create interesting and humorous content for their community to engage with.
Such effective content marketing is only successful when the right digital marketing strategy is in place. Rolland Digital always aim to drive conversation by building engaging content that not only educates but also nurture audiences to be brand ambassadors.
When creating content it’s important to always take into consideration the platform and medium in which you wish to share your content, as such we will be taking you through the different types of content marketing.
Content Marketing in essence is the art of communicating without over-selling. When used correctly content marketing can be used as a key tool in creating lasting bonds between your brand and your audience.
We’ve narrowed down the top 4 best types of Content Marketing format below:
Social Media Content Marketing is all about getting people to see and respond to content that you have shared on one of the many social media platforms. Social Media allows us to engage with our target audience in ways traditional marketing could not and enables our audience to interact with us directly, which when done well provides the opportuning for your customers to feel like a part of your brands community.
Whether it is on Facebook, Twitter, TikTok or Instagram etc. it is important for brands to have a social media presence not only to engage with customers but also be able to effectively gauge brand sentiment through social media auditing. The aim is to find both the type of content and the social channel that resonates with your brand’s target audience.
NIKE is by far one of the most successful brands on social media, with over 36 million followers on Facebook and 83 million followers on Instagram, it has gone to great lengths at changing it’s brand’s sentiment by making its mark on people through posting encouraging stories that attract the “movers and shakers” and major influencers of today, which helped in lunching their finest new pair of kicks.
Social Media is a superb tool in these digital times, versatile in its ways, we use it in our client’s strategies to educate, inspire, entertain and nurture their target audience.
Blogging is a discussion or informational website published article, used to inform, educate or entertain your audience. It can be a written piece, a photography journal or a video entry that is self-published online.
If mastering content development for you or your brand is your goal, then blogging is by far the better starting points. For one, blogging helps your audience discover your “Brand’s Voice” as you journey to tell your story. Who we are, want to be and how we want to be perceived as a brand, and the knowledge we wish to share can sculpted and be packaged in simple, yet well-constructed B.L.O.Gs.
In my journey through blogging, I learnt that a good blog should be insightful, unique, infused with personality and it should also have good SEO in order to be engaging and valuable. Blogs are a great way to reach a wider audience and nurture better quality leads for your website or business.
With a total number of 1.86 billion YouTube users in the world, it’s no wonder Video Content Marketing is crowned as the most powerful, and most engagement driven content medium. On record, 84% of new customers say that they’ve been influenced to buy a product or service by simply watching a brand’s video on social media.
Whether it’s a 30 second story on Instagram or a 3-minute video on Facebook, we can all agree that well conceptualised video has the ability to stay on our minds long time.
Coca-Cola is a great example of a brand that has cemented the video content world. Using a combination of enticing imagery, unique storytelling and a theme for every campaign they launch. Picture an ice cold Coke on a hot summer’s day – without me going any further, you can already see an image of happy people playing in your mind. That is the power of video content, they have been able to imbue a feeling of “happiness” that is now synonymous to the brand this is only possible due to the many successful marketing campaigns.
The key takeaway from this is that content should leave audiences with a personal and relatable feeling afterward after engaging with it, this is what encourages brand loyalty. Video is a great way to instill that just as cinema has done in the past
Another form of video content is the use of GIFs, they are moving images or short and impactful videos often used in marketing to convey quick and informative content.
Traditionally by Richard Dawkin’s definition in his work, The Selfish Gene, a meme is a unit of cultural information spread by imitation. Though in this era they are more known as images and videos on social media that have gone viral, often lighthearted.
Combining emotional shorthand and cultural references, Memes allow us to create content that is both light-hearted and easy to engage with, often riding the wave of what’s trending. The efficiency of its expressiveness is the power of these this type of content, and the ability to speak the “internet language” is the reason why it remains so popular.
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