FAQ.

Marketing agencies are typically paid to execute – ads, content, websites, or campaigns.

We are not an agency.

Our role is to provide independent, senior-level leadership and oversight. We focus on strategy, ROI, performance measurement, and alignment between marketing and sales. We can work with your existing agency or team, but we are not incentivised to sell media, ad spend, or creative services.

In short: agencies execute; we ensure execution actually delivers results.

A senior marketing manager, Head of Marketing or CMO with the right experience typically costs far more than most SMEs can justify – especially when cash flow is tight.

Fractional marketing leadership gives you:

• Senior expertise at a fraction of the cost
• Flexibility as your business grows
• No long-term employment risk
• Immediate strategic impact

You get experience and accountability without the overhead.

Yes – and this is one of the most common scenarios we work with.

Many SMEs have junior marketers, agencies, or freelancers executing tasks, but no one providing strategic direction or performance accountability.

We don’t replace your existing resources. We guide, structure, and optimise them so their work contributes to revenue growth.

That’s exactly why most clients start with a Marketing Audit & ROI Review.

The audit identifies:

• What’s broken
• What’s underperforming
• What’s wasting money
• What should be prioritised next

From there, you can decide whether to implement changes internally, with your agency, or with our support.

We don’t promise unrealistic outcomes or overnight growth.

What we do guarantee is:

• Honest, independent insight
• Clear priorities based on evidence
• Measurable KPIs and reporting
• Accountability for decisions and performance

Growth depends on execution, market conditions, and commitment – but our role is to significantly improve the probability of success.

This depends on your starting point.

• Clarity and direction usually come within the first 30 days
• Conversion improvements can often be seen within 30–60 days
• Sustainable growth typically takes 3–6 months

We focus on building systems that last, not short-term spikes.

Our services are best suited to SMEs that:

• Are already trading
• Have some form of marketing or sales activity
• Want better ROI and accountability

If a business is still at idea stage or has no revenue, we may not be the right fit – and we’ll tell you honestly.

Most clients begin with a Marketing Audit & ROI Review.

This creates clarity and allows both sides to assess fit before any longer-term commitment.

From there, businesses may engage us for:

• Sales process and conversion optimisation
• Ongoing fractional marketing leadership

Costs vary depending on scope and business size.

As a guideline:

• Marketing audits are once-off and fixed-price
• Conversion optimisation is project-based
• Fractional marketing leadership is monthly and flexible

We are transparent about pricing and scope before any work begins.

The first step is a confidential discussion about your business and current challenges.

From there, we’ll recommend the most appropriate starting point – often a Marketing Audit – so decisions are made with clarity, not assumptions.